This was reported by the ambassador to Germany, Alexey Makeev, referencing a letter from the creative director and founder of the creative agency LURE.
The agency representative assured the Ukrainian ambassador that they had removed all campaign-related materials from the internet and had reached out to partners to request the cessation of displays on other platforms.
At the same time, Makeev urged Ukrainians in Germany to verify that the advertising campaign had indeed been canceled and to notify authorities if they saw any videos or visual advertisements.
The Latvian-based Russian-language publication “Meduza” launched an advertising campaign abroad, which caused outrage among Ukrainians.
This was due to the fact that the promotional videos featured footage of explosions in Ukraine and a photo of Yaroslav Bazilevich at the funeral of his wife and three daughters, who died as a result of a Russian missile strike in Lviv on September 4, 2024.
The campaign for the Russian media was developed free of charge by the German creative agency Lure, who stated that they did this “to support the work of brave journalists who risk their lives daily to bring us the truth.”
Following the outcry, Ukrainian Foreign Ministry spokesperson Georgiy Tikhiy stated that Ukraine demands the immediate removal of “all such promotional content exploiting Ukrainian suffering caused by Russian terror” from all media platforms.